✨Light Up and Pound Cake by Drake ft. Jay Z🎧


The fantasy sports craze has officially matriculated to the courts of the W! This accelerated perspective of fans and basketball business interest alike, compiling super teams in the collectively yearning to winning negating subsidiary news narratives aimed at driving commerce connected to the game works for the W! This shift accommodates the need for current barometer players or talent that drives viewership of the league to transition to  top-tier W franchises, without developing franchises suffering heavy commodity loss. The league is in good hands with the consistency of the Los Angeles Sparks/Minnesota Lynx rivalry, and even more so with the addition of Sylvia Fowles and Nneka Ogwumike, respectively.

Fantasy works in theory of a truly player-fan social media driven market not always in practice when the pieces have to fit together for the sake of competitive balance. This is a challenge that fits like a glove for the W as a whole. You should sell the never-ending struggle of what it takes for the W’s best players to work together for a more meaningful championship since there are currently 12 teams in the league. There's not much room for parity since the W has cornered the market for women's professional basketball in the states.

 I particularly wouldn't mind clicking a link describing the Insidr of the LA Sparks bouncing back from a drowsy start insinuating a championship hangover following the first defeat of their elite nemesis in the Minnesota Lynx. I could wonder how the Sparks would turn around their current defensive deficiencies of allowing a third best 45.3 opponent points scored per game despite shooting a league-best 48.8% from the field. Also, the lack of a team identity along the roster which is missing a Dawn Staley-esque playmaking guard capable of knowing when to find Parker and when to feed Ogwumike.  Nevertheless, the Sparks are still on course to stand out as contenders for the WNBA championship.

However, in this perspective climate the media narratives will directly connect to the purity of the game of basketball while intertwining the commercial benefits of the fan-player relationships, to the end that super teams create more competition. This in turn no longer becomes a hard sale about the Sparks inevitably returning to the playoffs to compete for a championship. Over the cultivation of this proposed direction it now becomes a 12 woman race for dominance in the W. This ultimately shifts the focus from the of lack of resources to maximizing resources, or what Jay-Z meant when he said “less is more, it's plenty of us…” 🎶 #HEM


Charles A. Smith Jr.


WNBAinsidr, Los Angeles